Knock AI Data Layer Events for Google Ads, Meta Ads, and LinkedIn Ads

Knock AI provides a real-time data layer that allows you to send conversion and engagement events directly to advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.

This helps marketing teams:

• Optimize campaigns based on real buying intent
• Improve attribution accuracy
• Build better retargeting audiences
• Measure real engagement beyond page views
• Optimize for conversations and meetings, not just form fills

Why Knock AI Events Matter

Traditional ad tracking usually measures:

• Page views
• Button clicks
• Form submissions

But modern B2B buying behavior happens through:

• Direct messaging
• Conversations
• Meeting bookings
• Real-time engagement

Knock AI exposes these high-intent actions through the browser data layer so you can push them into your advertising platforms and optimize campaigns based on actual revenue signals.

Available Knock AI Events

1. knock_click_to_chat

Triggered when a user clicks to start a conversation.

Example

{
  "event":"knock_click_to_chat",
  "action":"slack",
  "source":"direct"
}

Parameters

Possible action values

Possible source values

2. knock_schedule_modal_open

Triggered when the meeting scheduling modal opens.

Example

{
  "event":"knock_schedule_modal_open"
}

Why this matters

This is a strong buying intent signal because the visitor is considering booking time with your team.

Recommended usage:

• Google Ads enhanced conversions
• Meta custom audiences
• LinkedIn retargeting audiences

3. knock_schedule_email_submitted

Triggered when the user submits their email before scheduling.

Example

{
  "event":"knock_schedule_email_submitted",
  "email":"eldad@knock-ai.com"
}

Parameters

Recommended usage

• Match users in Meta Conversions API
• LinkedIn Conversions API
• Google Enhanced Conversions

This event is especially valuable because it contains a strong identity signal.

4. knock_meeting_booked

Triggered when a meeting is successfully booked.

Example

{
  "event":"knock_meeting_booked",
  "email":"eldad@knock-ai.com",
  "meeting_date":"2026-04-17"
}

Parameters

Why this is important

This is one of the strongest conversion signals available in Knock AI.

Recommended optimization target:

• Google Ads conversion optimization
• Meta qualified lead optimization
• LinkedIn high-intent conversion tracking

5. knock_chat_modal_open

Triggered when the Knock AI chat modal opens.

Example

{
  "event":"knock_chat_modal_open"
}

Why this matters

This event represents early-stage engagement intent before the user starts a conversation.

Useful for:

• Retargeting audiences
• Funnel analysis
• Understanding CTA effectiveness

Full Example Data Layer

Google Tag Manager Integration

Knock AI events are pushed into the browser data layer and can be captured directly using Google Tag Manager.

Example GTM Trigger

Custom Event Trigger

Event Name:
knock_meeting_booked

Example Variables

{{DLV - email}}
{{DLV - meeting_date}}

Recommended Conversion Mapping

Google Ads

Meta Ads

LinkedIn Ads

Best Practices

Optimize for meetings, not clicks

Most ad platforms optimize toward low-quality conversions by default. Knock AI lets you optimize toward:

• Conversations
• Scheduling intent
• Actual meetings booked

Build retargeting audiences based on intent

Examples:

• Opened scheduling modal but did not book
• Opened chat modal but did not message
• Started a conversation but did not convert

These audiences usually perform significantly better than standard website visitors.

Push identity signals whenever possible

Events like:

• knock_schedule_email_submitted
• knock_meeting_booked

contain strong identity signals that improve:

• Match quality
• Attribution accuracy
• Conversion optimization

Why this changes B2B advertising

Most B2B advertising platforms still optimize around forms and page visits.

Knock AI allows you to optimize around:

• Real conversations
• Direct engagement
• Meeting intent
• Pipeline creation

This creates a much stronger connection between ad spend and revenue outcomes.