Activate LinkedIn Chat
Knock lets your leads message your team directly through LinkedIn, without forms, friction, or connection requests. This feature helps you turn more high-intent LinkedIn traffic into qualified conversations and pipeline.
Why Use LinkedIn Chat with Knock?
When you connect a LinkedIn profile to Knock:
- Leads can start a LinkedIn chat with your team in one click
- Messages are routed automatically to the right rep based on your Knock routing rules
- Reps receive and reply to messages directly from Slack, they never need to log into LinkedIn
- Replies are sent on behalf of the connected profile, keeping the experience seamless for the lead
This creates a “click-to-chat” flow that feels personal to the lead and efficient for your team.
Real Example
Let’s say you connect your CEO’s LinkedIn profile:
- A lead clicks the LinkedIn chat button on your G2 page or website
- They’re taken straight into a chat with your CEO—no need to follow or send a connection request
- Based on your routing rules, the relevant sales rep is notified in Slack
- That rep responds from Slack, and the lead sees replies coming from the CEO on LinkedIn
You can also connect different profiles for different use cases:
- Use the CEO’s profile for high-visibility pages or events
- Use a sales leader’s profile on pricing or demo pages
- Use a PM’s profile for technical docs or product pages
How to Set Up LinkedIn Chat in Knock
Follow these steps to activate LinkedIn chat for your team:
- Choose a LinkedIn account to connect
- This will be the profile leads will message
- You must use a profile with LinkedIn Premium and open messaging enabled
- Open the Knock Dashboard
- Go to the Getting Started section
- Scroll to the Apps section
- Connect the LinkedIn profile
- Click Connect Your Account
- To connect a teammate’s account, click Invite Teammate
- They’ll receive a Slack message with a one-click link to connect their LinkedIn
Once connected, that profile can be assigned to any Knock touchpoint.
🔄 Need Multiple Profiles?
You can connect and manage multiple LinkedIn accounts inside Knock. Use different profiles for different campaigns, pages, or teams, all while managing responses from Slack.