How Knock AI Credits Are Calculated

Your Knock AI plan runs on two separate balances: connections and enrichment credits. This guide explains what each one means, what uses it, and how to track your usage.

The basics: connections vs. enrichment credits

Your Knock AI plan includes two separate balances: connections and enrichment credits. They measure two different parts of your buyer engagement.

Connections count the leads who start a relationship with your team. A lead becomes a connection when they open direct communication, such as:

• Sending a message
• Requesting a meeting
• Joining a meeting
• Replying to your LinkedIn outreach

In simple terms, a connection means a buyer has moved from interest to a direct relationship with your team.

Enrichment credits count the leads and companies that Knock AI successfully enriches. When Knock AI identifies and enriches a lead or company, it uses enrichment credits to gather the information needed to understand who the buyer is, whether they fit your ICP, what company they work for, and how your team should handle them.

A simple way to think about it:

• Connections = who started a relationship with you
• Enrichment credits = what Knock AI learns about them

Connections and enrichment credits are tracked separately, and each has its own usage limit.

Connections

Where connections come from

How connections are counted

Connections are designed to reflect unique buyer relationships, not every interaction.

• A lead counts as a connection the first time they start a direct interaction with your team during a plan period.
• Each lead can only count as one connection per plan period, regardless of how many times they engage afterward.
• If the same lead returns through another channel during the same plan period, they are still counted as a single connection.
• Sending outbound outreach, such as emails or LinkedIn messages, does not count as a connection by itself.
• If a lead engages but is later determined not to be a fit, they still count as a connection because they initiated a direct relationship with your team. For example, if a lead attempts to book a demo and Knock AI identifies that they do not meet your qualification criteria, preventing the meeting from being scheduled, the lead still counts as a connection.

Enrichment credits

Enrichment credits are used when Knock AI successfully finds and enriches a contact or company record.

A contact and a company are counted as two separate records:

• Contact credit is used when Knock AI enriches the contact, such as finding their LinkedIn profile, role, seniority, phone number, or other available professional details.
• Company credit is used when Knock AI enriches the company, such as finding the company domain, industry, headcount, revenue, funding, tech stack, decision makers, or other available company details.

This means a fully enriched lead can use up to 2 enrichment credits: one for the contact and one for the company.

Knock AI does not charge per data point found. Once a contact or company record is enriched, all available data Knock AI can uncover for that record is included. This can include basic details as well as advanced data such as phone numbers, team size, revenue, funding, tech stack, decision makers, and more.

If Knock AI does not find enrichment data, no credit is used.

Once a contact or company is successfully enriched, Knock AI can reuse that data across your workflows, routing, qualification, and CRM mapping without charging again during the same plan period.

Where credits come from

How credits are counted

• Charged on success only. If Knock AI does not enrich a record, the lookup is free.
• Counted per record. A contact and their company are separate records.
• A fully enriched lead can use up to 2 credits: one for the contact and one for the company.
• No double charges within the same plan period. Once a contact or company is enriched, Knock AI reuses that data at no extra cost until your plan renews.
• Free re-enrichment. If a lead re-engages, Knock AI re-enriches them to keep their data current, at no additional charge.

Your plan and usage

When connections and credits reset

Connections and enrichment credits both reset to your full annual allocation on your renewal date. Unused connections and credits do not roll over into the next year.

Where to see your usage

Open Settings → Plan. There you can see:

• Your yearly allocation
• Current usage
• A month-by-month usage chart
• A breakdown by source for both connections and enrichment credits

What happens when you approach or pass a cap

Knock notifies you as you approach each cap, so you can track usage before you reach your limit. If you pass a cap before your renewal date, Knock does not stop working. Your Knock AI contact will reach out to review your usage and discuss the right cap for your needs.

FAQ

On this page

• How Knock AI Credits Are Calculated
• The basics: connections vs. enrichment credits
• Connections
• Where connections come from
• How connections are counted
• Enrichment credits
• Where credits come from
• How credits are counted
• Your plan and usage
• When connections and credits reset
• Where to see your usage
• What happens when you approach or pass a cap
• FAQ