Search

Conversational Scheduling

Advanced Routing Rules

slack button (do not delete)

How Knock Works

How Knock Works

How Knock Works

Knock is how modern B2B companies turn buyer intent into qualified conversations, across every touchpoint, not just the website.

Whether someone clicks your LinkedIn ad, reads a G2 review, lands on your docs, or visits your website, Knock makes it easy to engage instantly—without forms, friction, or waiting.

It’s the first engagement infrastructure built for messaging, not email.

Why Knock Exists

B2B buyers don’t want to fill out forms, wait for follow-up emails, or sit through cold calls.

They message.

But most sales teams are still relying on outdated funnels:

  • Forms
  • Lead scoring
  • Manual routing
  • Delayed replies
  • Missed pipeline

Knock replaces that entire flow with one fast, conversational experience, on the messaging channels your buyers already use.

Where Knock Works

Knock isn’t just for website traffic. It works anywhere you’re driving buyer intent:

  • LinkedIn Ads and Organic Posts
  • G2 Profile or Reviews
  • Marketplace Pages (like AWS, HubSpot, etc.)
  • Product Documentation or Guides
  • GitHub Repositories
  • Email Campaigns
  • Your Website (without chatbots or forms)
  • In-person events via QR code / mobile wallet

Anywhere you can paste a link, you can place a Knock Link.

How Knock Works Step-by-Step

1. Create a Knock Link for Any Touchpoint

You can generate Knock Links in your dashboard and attach them to:

  • Buttons
  • CTAs
  • QR codes
  • Profile links
  • Ad creatives
  • Emails

Each link is tied to your routing rules and connects buyers directly to your team.

2. Leads Click and Skip the Form

When a lead clicks a Knock Link:

  • There’s no form
  • Knock detect the lead and enriches their profile in real-time:
    • Role, seniority, company, size, industry, CRM status, location, and more
  • Knock automatically applies your routing logic to assign the right rep

3. The Conversation Starts Instantly—On Their Preferred Channel

Leads choose where they want to talk:

  • LinkedIn chat
  • WhatsApp
  • Slack (No Slack Account Needed)
  • SMS
  • Or schedule a meeting directly

The rep responds from your Slack Workspace. The lead stays on their platform of choice.

No context lost. No switching tools. No delays.

4. You Replace Forms, Chatbots, and Cold Emails

Knock replaces:

  • Static forms that lead to slow replies
  • Website chatbots that trap visitors in dead-end flows
  • Emails that get ignored

Instead, you meet the buyer where they are and keep the conversation going.

5. All Activity Is Synced to Your CRM and Measured

  • Accepted leads are pushed to Salesforce, HubSpot, or your CRM
  • Knock logs the:
    • Source, medium, and touchpoint
    • Responding rep and response time
    • Meeting time (if booked)
    • Conversational Transcript
    • Intent Score and Signals (every CTA clicked in mapped)
  • You can join an active chat directly from your CRM
  • Enrichment about the lead and the company is updated in your CRM

This gives marketing and sales a shared source of truth for what’s working and who’s responding.

Why Teams Use Knock

Knock isn’t just easier—it performs. Teams using Knock see measurable results within weeks of rollout.

Real Results:

  • +35% pipeline growth in the first 60 days
  • +30% increase in click-to-SQL conversion rate
  • 4 hours saved per SDR per day by skipping unqualified leads and manual follow-ups
  • 75% reduction in lead-to-SQL time by starting conversations in real time

Why It Works:

  • Engage qualified leads directly—no forms or friction
  • Route every lead to the right rep instantly
  • Respond from Slack, while the lead chats from their preferred app
  • Track what’s working from click to closed revenue

Knock turns every marketing asset into a direct line to your team.

It’s the first B2B engagement layer built for the way people actually communicate today: messaging.