How to Add a Knock Link to G2

How to Add a Knock Link to G2

G2 is one of the most important lead generation channels in B2B. By adding a Knock Link to your G2 profile, you let high-intent buyers connect with your sales team immediately, without forms, delays, or drop-off.

This guide explains how to add Knock to your G2 profile, why it works better than traditional CTAs, and how to track performance to measure ROI.

What Is G2?

G2 is the world’s largest software review platform, with over 80 million annual users researching products and services before they buy. It’s often one of the last stops before a decision is made.

• 80%+ of B2B software buyers check reviews before booking a demo
• 90% say reviews influence purchase decisions
• G2 visitors spend over 6 minutes per session, showing strong intent

Why Use G2 for Lead Generation?

Many buyers use G2 to validate vendors after seeing ads or content elsewhere. That makes it a key touchpoint in your funnel, but most vendors lose that traffic by sending it to a form.

With Knock, you can:

• Skip the form
• Let buyers chat instantly with a rep
• Offer flexible ways to connect (Slack, WhatsApp, LinkedIn, or book a meeting)
• Track the full funnel from click → chat → CRM → revenue

What You Need to Add a Knock Button to G2

To use a custom CTA on your G2 profile, you’ll need a paid G2 plan.

• Paid plans typically start at ~$40K/year
• Only paying accounts can add a custom link (used to insert a Knock button)

How to Create a Knock Link for G2

1. Go to your Knock Dashboard
2. Create a new Magic Link
3. Select G2 as the Medium
4. Choose which messaging channels to offer (Slack, LinkedIn, WhatsApp, Meeting)
5. Copy the link

📘 See full instructions on creating a Knock Link →

How to Add the Knock Link in G2 Admin

Once you’ve created your Knock Link, follow these steps to add it to your G2 profile:

1. Log in to your G2 admin portal
2. Navigate to Buyer Activity → Leads → CTA Settings.
3. In the Custom CTA section:
• Paste your Knock Magic Link into the CTA URL field.
• Enter your desired button text in the Enter button text here field.
• Common examples:
• Speak to a Human
• Talk to [Your Company Name]
• Chat on Slack
• Slack us
• Toggle the Custom CTA switch to ON.
4. Click Save to apply the changes.

On this page

• How to Add a Knock Link to G2
• What Is G2?
• Why Use G2 for Lead Generation?
• What You Need to Add a Knock Button to G2
• How to Create a Knock Link for G2
• How to Add the Knock Link in G2 Admin
• Tips for Getting the Most from G2 + Knock