How to Add a Knock Link to LinkedIn Ads
LinkedIn is one of the most powerful platforms for B2B lead generation, with over 850 million professionals using it to connect, learn, and buy. But high-intent traffic on LinkedIn comes at a cost. Ads can be expensive, and without the right conversion flow, most of that spend is lost.
Adding a Knock Link to your LinkedIn Ads lets you skip the landing page, avoid form drop-off, and connect buyers with your team instantly through real-time messaging.
The Problem with Traditional LinkedIn Ad Funnels
In a typical LinkedIn campaign:
- A user clicks the ad
- They’re redirected to a landing page
- They hit a form
- Many bounce before converting
B2B landing page bounce rates range from 25% to 55%, and even higher when forms are involved. That means you’re paying for traffic that doesn’t convert.
To reduce friction, many teams use LinkedIn Lead Gen Forms, but they create a new issue:
At the end of the day, it's still a form. Buyers who click expecting a quick conversation end up submitting their details and waiting, often without ever hearing back. The delay breaks momentum, and most leads lose interest before a rep can respond.
Why Use Knock in LinkedIn Ads
Knock removes that entire flow. When someone clicks your ad:
- They go directly into a real-time chat with your team
- No landing page, no form, no delay
- They choose their preferred messaging app (LinkedIn chat, WhatsApp, Slack, or meeting booking)
You meet the buyer at the moment of intent, not hours later via email.
LinkedIn Attribution Analytics
LinkedIn ad analytics give you aggregated data such as source countries, devices, and sometimes accounts. However, this data doesn't offer session-specific insights, making it difficult to integrate with your website journey. You also don’t get details about bot clicks, which can sometimes be very high.
With Knock, you get full funnel visibility:
- Track every click, drop-off, accepted lead, and booked meeting
- Measure how many leads converted from each ad
- Compare LinkedIn to other channels by revenue, not just clicks
✅ This lets you evaluate ad ROI based on outcomes, not just impressions.
How to Add a Knock Link to a LinkedIn Ad
Step 1: Create a Knock Link
- Go to the Knock Dashboard
- Click on Magic Links → New Link
- Choose LinkedIn Ad as the medium
- Select your messaging channels (Slack, WhatsApp, LinkedIn, calendar)
- Add any UTM parameters
- Copy the generated link
📘 See full instructions on creating a Knock Link →
Step 2: Add the Knock Link to Your LinkedIn Ad
- In LinkedIn Campaign Manager, create or edit an ad
- Paste your Knock Link into the Destination URL field
- Choose a CTA like
- Save and launch your campaign