How to Analyze Lead Chats in Knock
Every message from a lead contains valuable data. You see what they want, how they say it, and where they’re hitting friction. Analyzing these chats helps you fine-tune your marketing, sharpen your team’s responses, and close more deals.
Why It Matters
Leads don’t waste time in chat, they ask for what they want. That makes chat transcripts one of your most direct sources of real customer intent. By analyzing them, you can:
- Spot trends in what leads are asking for
- Discover keywords they're actually using
- Tune your content, SEO, and AI search to match real-world demand
What You Get from Knock
Knock breaks down your chats and makes it easy to act on the data:
- Top topics your leads care about
- Most-used words and phrases across conversations
- Full CSV export of all lead chat transcripts
Plus, every chat is automatically saved in your CRM.
View in HubSpot | View in Salesforce
How to Use This Data
- Improve your content – Use real questions to update your site, help center, and product pages
- Fuel your SEO + AI search – These are the exact phrases your leads use. Make sure your content ranks for them
- Upgrade your team’s replies – Review how reps respond, and improve consistency with pre-defined answers
Where to Find It
- Log into your Knock Dashboard
- Go to the Knock Connections section
- Scroll to Chat Analysis
- Click on the Export button
- Get the full chat data in a downloadable CSV.
