How to Add a Knock Link to Google Ads
Google Ads are a high-intent channel for B2B buyers. But most clicks lead to a landing page with a form, where up to 55% of visitors bounce.
By adding a Knock Link to your ad, you let buyers connect with your team instantly through real-time messaging. Instead of just clicking “Learn More,” they can click “Chat Now with an Expert” and start a conversation via LinkedIn, Slack, WhatsApp, or book a meeting.
Why Use Knock in Google Search Ads
- Reduce bounce by offering real-time interaction
- Skip the form and let leads message instantly
- Improve conversion rate from click to qualified conversation
- Offer chat through the buyer’s preferred messaging app
- Attribute performance from ad click → chat → CRM → pipeline
How to Add a Knock Link in Google Ads
You can add a Knock Link as either the Final URL or within sitelink extensions.
Step 1: Create Your Knock Link
- Open the Knock Dashboard
- Go to Magic Links → New Link
- Select Google Ads as the medium
- Choose your messaging channels (Slack, LinkedIn, WhatsApp, calendar)
- Add any UTM parameters
- Copy the Knock Link
📘 See full instructions on creating a Knock Link →
Step 2: Add the Knock Link in Google Ads Manager
Option 1: Use Knock Link as the Final URL
- In Google Ads Manager, open the ad you want to edit
- Paste the Knock Link into the Final URL field
- Set a clean Display URL (e.g.
yourcompany.com/chat) - Save and publish the ad
Good for direct-response ads focused on real-time conversations
On this page
- How to Add a Knock Link to Google Ads
- Why Use Knock in Google Search Ads
- How to Add a Knock Link in Google Ads
- Step 1: Create Your Knock Link
- Step 2: Add the Knock Link in Google Ads Manager
- Option 1: Use Knock Link as the Final URL
- Option 2: Add Knock Link as a Sitelink Extension
- Tips for Better Performance
Option 2: Add Knock Link as a Sitelink Extension
- Go to your campaign → Ads & Extensions
- Click Extensions → Sitelinks → Add New
- Enter a label like “Chat With Our Team” or “Talk to an Expert”
- Paste your Knock Link in the URL field
- Save the extension and attach it to your ads
Ideal if you want to offer chat as one of multiple options (e.g., Try It Free, Book Demo)
Tips for Better Performance
- Use keywords with high purchase intent (e.g., “pricing,” “alternative,” “best [tool] for...”)
- Highlight the chat option in your headlines and descriptions
- Use UTM tags to track ad performance by campaign and keyword
- Monitor Knock’s Connection Report to compare engagement across ads