How to Integrate Knock with Marketo
The Knock + Marketo integration connects real-time lead engagement data from Knock directly into Marketo, helping marketing teams stay aligned and prioritize attribution channels based on revenue impact.
What You Can Do with the Knock-Marketo Integration
- Automatically sync leads from Knock to Marketo
- Enrich person info in real time. Read more
- Sync attribution data per lead. Read more
- Enrich company info in real time. Read more
- View first-party intent signals and lead actions in Marketo. Read more
- Map Knock unique data to Marketo fields
How to Activate the Knock-Marketo Integration
You can activate the integration from the Knock App in Slack or directly via the Knock Dashboard.
Option 1: From Slack
- Go to the Knock app in your Slack workspace
- If you don’t see it, go to Slack’s sidebar:
- Click Apps → Manage → Browse Apps and search for "Knock"
- In the Knock App Home, scroll to the Administration section
- Click Start under the Marketo Integration
- Make sure you have admin rights in Marketo to complete the connection
Option 2: From the Knock Dashboard
- Open the Knock Dashboard
- Go to the Getting Started or Integrations section
- Select Marekto, then click Start Integration
- Access the Marketo Integration page and click Connect
Invite Marketo Admin to the Dashboard
If you are not the admin of Marketo, click on the Invite button at the top left, and send an invitation to the Marketo Admin.
Lead Sync Settings
By default, Knock only creates accepted leads in Marketo, those approved by your reps during a Slack conversation. Rejected leads are not added to Marketo, keeping your platform clean.
You can choose to:
- Allow only business emails
- Sync all accepted leads, regardless of email type
How Knock Creates New Persons in Marketo
When a lead engages via Knock and is accepted, a new Marketo person is created with the following fields:
First NameLast NameEmailCompany
Person Custom Fields Added by Knock
Custom Field | Field Type | Description |
Knock: Created | Dropdown select | Indicates if this contact was newly created by Knock (True if it didn’t exist in your CRM before). |
Knock: Connected | Dropdown select | Indicates whether this contact has sent a message via Slack |
Person Enrichment & Duplication Handling
- Knock will not overwrite existing person data
- Knock only fills in empty fields
- If the person email already exists in Marketo, Knock updates that person
- No duplicate persons will be created
Knock Unique Data
You can enable Knock Person Enrichment to update and enhance existing person fields in your Marketo system. By default, Knock will not modify any of your existing data. Knock will never override existing data, it will only update a field if the field is currently empty.
Knock Person Enrich
Field | Field Type | Description |
Person Role | String text | The lead’s job title or function at their company. Example: VP Marketing, SDR. |
LinkedIn Profile | URL | Direct link to the lead’s LinkedIn profile. |
Profile Image URL | URL | Link to the lead’s profile photo. |
Country | String text | The country where the lead is located. Prefer ISO-3166 country names or codes. |
Attribution
Field | Field Type | Description |
Origin Channel | String text | Top-level channel that started the visit. Examples: Direct, Organic Search, Paid Search, Paid Social, Referral, Email. |
Origin Source | String text | Specific source within the channel. Examples: Google, LinkedIn, Newsletter, Partner site. |
Referrer URL | URL | Full URL the visitor came from. |
Entry Page | URL | First page the visitor viewed on your site. |
UTM Campaign | String text | Value of utm_campaign. |
UTM Content | String text | Value of utm_content. |
UTM Term | String text | Value of utm_term. |
UTM ID | String text | Value of utm_id. |
GCLID (Google) | String text | Google Ads click identifier captured on arrival. |
FBCLID (Facebook) | String text | Meta click identifier captured on arrival. |
MSCLKID (Microsoft) | String text | Microsoft Ads click identifier captured on arrival. |
Knock Signals
Field | Field Type | Description |
Intent Score | Number | Knock’s score for this contact’s buying intent. High means strong intent. |
Intent Type | String text | The intent of the person: Buying, Partnership, Job Seeker, Support, Spam. This is only for contacts who sent a message though Knock. |
Segments | String text | All Knock segments currently matching this contact. Examples: Save the lead. |
Knock Chat
Field | Field Type | Description |
Touchpoint | String text | Chat link name. Examples: Website Footer |
Chat Owner | User lookup | The email of the rep who assigned as the owner of this contact chat |
Responding Rep | User lookup | The email of the rep who first responds to the contact |
Rep Responding Time | Number (minutes) | Minutes between the rep being added to the chat and their first reply. |
Status | String text | The lead progress in knock engagement funnel |
Total Messages Sent | Number | Total messages sent by the lead |
Knock Meeting
Field | Field Type | Description |
Knock: First Meeting Booked | Date/Time | Timestamp of the first meeting scheduled via Knock for this contact. |
Knock: Meeting Owner | User lookup | The teammate who owns the meeting. |
Knock: Meeting Type | String text | Category of the meeting. Examples: Intro, Discovery, Demo, Technical, Pricing, Follow-up. |
Knock: Booked Meeting Time | Date/Time | The time of the last meeting booked |
Knock: Last Meeting Booked | Date/Time | The time of the last meeting booked |
Knock: Number of Meetings | String text | Total number of meeting booked by this contact |
Knock Impact
Field | Field Type | Description |
Knock: First Seen | Date | The first time the contact was detected by Knock |
Knock: Last Seen | Date | The last time the contact was detected by Knock |
Knock: Created | String text | Value is Yes if the contact was created by Knock |
Knock: Connected | String text | Value is Yes if the contact was connected though Knock |
Knock Company Enrich
Field | Field Type | Description |
Company Headquarter | String text | City, state/province, and country of the company’s main office. |
Company Size | String text | Number of employees |
Company Industry | String text | Primary industry classification for the company. |
Company Status | String text | Ownership status. Examples: Private, Public, Acquired. |
Founded Date | Date | The company’s official founding date. |
Last Funding | String text | Most recent funding round type. Examples: Seed, Series A, Series B, Series C, Debt, Grant. |
Total Funding | Number | Cumulative capital raised to date. |
Annual Revenue | Number | Latest reported annual revenue |
Field Mapping
- Open Integrations → Marketo.
- Select Sync Knock data to Marketo tab
- Map each Knock field to a Marketo field. Only compatible field types are shown.
On this page
- How to Integrate Knock with Marketo
- What You Can Do with the Knock-Marketo Integration
- How to Activate the Knock-Marketo Integration
- Option 1: From Slack
- Option 2: From the Knock Dashboard
- Invite Marketo Admin to the Dashboard
- Lead Sync Settings
- How Knock Creates New Persons in Marketo
- Person Custom Fields Added by Knock
- Person Enrichment & Duplication Handling
- Knock Unique Data
- Field Mapping