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Knock AI Website Revenue Report

Knock AI Website Revenue Report

Knock AI Website Revenue Report

Turn Your Website into a Revenue Engine

Overview

This report helps you turn your existing website into a consistent revenue engine.

With AI search rising and more nurturing happening off-site, people no longer come to websites to browse. They arrive with intent. To buy, to compare, and to decide who to talk to.

Only about 2% of visitors are just browsing.

98% arrive with a specific intent.

The Knock AI Website Revenue Report is built to help you:

  • Understand what actually drives revenue
  • Identify where deals are leaking
  • Build a clear, data-driven plan for the next 30 days to improve conversion

What This Report Focuses On

Unlike traditional analytics tools, this report does not analyze all traffic equally.

It focuses only on:

Website visitors with intent to buy

These are your potential customers.

This is your real revenue audience.

Step 1: Requirements to Use This Report

Where to find the report

In Knock, go to: Dashboard → Reports → Website Conversion Report

What you need before this report shows data

To see accurate data in this report, make sure these are completed:

  1. Knock Tag is installed on your website

    2. The Knock tag is what captures website activity and intent signals.

    Confirm it’s implemented correctly before analyzing results.

    See implementation guide here

  2. CRM integration is connected (HubSpot or Salesforce)

    3. The report connects intent activity to leads, accounts, opportunities, and revenue.

    To enable this, connect Knock to your CRM: HubSpot or Salesforce.

Go to Knock dashboard, click on reports, and open the Website Conversion report.

Step 2: Identify Your Revenue Audience

The first thing this report does is separate buyers from everyone else.

Not every visitor comes to buy. Some are job seekers, partners, investors, competitors, support requests, or just browsing.

This report focuses only on visitors who showed conversion intent by clicking at least one key CTA, such as:

  • Book a Demo
  • Contact Us
  • Watch a Demo
  • Product Signup
  • Knock Button

Then we track what happened next. Did they convert, become a lead, and turn into a deal, or did they drop?

Instead of treating all sessions the same, Knock AI isolates visitors with buying intent so you can focus on the audience that can actually generate revenue.

Example

  • 109,000 total visitors
  • 6,500 visitors with buying intent

Those 6,500 visitors represent your revenue opportunity.

Step 2: Measure Conversion vs. Leakage

Next, we look at what actually happened after high-intent visitors engaged.

Example

  • 6,500 high-intent visitors
  • 114 conversions
  • $25,000 in revenue

That’s good. But the most important insight is what didn’t convert.

What is leakage?

Leakage happens when:

  • A high-intent visitor clicks a converting CTA
  • But drops before completing the conversion

Leakage is not failure. It’s opportunity.

With the right optimization, many of these leaked visitors can still turn into leads, opportunities, and revenue.

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Step 3: First Lets understand intent better

This chart shows what high-intent visitors tried to do on your website.

It displays the number of unique clicks per conversion CTA.

In this example, most visitors clicked Product Signup. Keep in mind this can also be influenced by exposure. If a CTA appears more often or is more prominent, it will naturally get more clicks.

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Step 4: What Type of CTA drive most of the revenue

This table shows the full funnel for each conversion CTA on your website.

For every CTA, you can see:

  • Clicks: unique visitors who clicked the CTA
  • Leads: visitors who converted after clicking (form submitted, message sent, meeting booked)
  • Leaked: visitors who clicked but dropped before converting
  • Deals: deals opened from visitors who converted through this CTA
  • Revenue: revenue generated from those deals

This view helps you answer critical questions, such as:

  • Am I heavily exposing a CTA that generates little or no revenue?
  • Is there a CTA with low exposure but high deal creation?
  • Do I have a CTA with many clicks but high leakage, indicating friction after the click?

These insights help you decide which CTAs to scale, optimize, or remove.

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You can also click on any number in the table to see the accounts behind each funnel stage.

For example, you can open the list of leaked accounts and proactively reach out to re-engage them and bring them back into the funnel.

Step 5: Optimize Pages and CTAs

Now it’s time to get practical.

This section shows:

  • Which pages attract high-intent buyers
  • Which pages actually create deals

These are not always the same pages.

Find your highest-converting pages

Sort the table by conversion rate (Leads ÷ Clicks) to quickly spot the pages that convert best.

Once you find them:

  • Drive more traffic to those pages
  • Review pages with zero conversion and decide whether to fix them, change the CTA, or stop sending traffic there
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Drill down for deeper insights

You can drill down by page to see:

  • Converted accounts per page
  • Converted leads per page
  • Revenue impact per page and CTA

This helps you focus on the pages and CTAs that actually move pipeline.

Step 6: Optimize Button Copy

Now let’s optimize the words buyers actually click.

Button copy is one of the fastest ways to improve conversion, because it changes what the buyer expects after the click.

This section helps you compare different CTA buttons and understand which copy drives:

  • More clicks
  • More conversions (leads)
  • Less leakage

Find the highest-performing button copy

Sort the table by:

  • Conversion rate (Leads ÷ Clicks) to see what copy converts best
  • Leakage to find copy that attracts clicks but creates drop-off

What to look for

Use the table to answer:

  • Which button copy gets clicks but creates high leakage? (expectation mismatch)
  • Which copy creates fewer clicks but generates more leads? (higher intent)
  • Do we have too many CTAs that say the same thing but perform very differently?

Practical actions to take

Once you spot patterns, take action:

  • Scale the winners: use the best-performing copy across more pages
  • Fix high leakage: rewrite copy to match the next step (what happens after the click)
  • Remove confusion: reduce the number of competing CTAs on the same page
  • A/B test intentionally: test one copy change at a time, then track impact over time

Drill down by copy to see the real accounts

You can click into any number to see the accounts and leads behind that CTA copy, including leaked accounts you can re-engage.

This helps you improve conversion now and recover missed opportunities from buyers who already showed intent.

Step 7: Double Down on a Specific Audience

You can filter the entire report by:

  • Date range
  • Conversion CTA
  • Lead location

This helps you zoom in on the exact audience and flow you want to improve.

Example:

Filter the report to show results only for Book a Demo within a specific time period, and for leads from a specific region or country.

Best Practices for Improving Website Conversion

Focus on Revenue, Not Clicks

Prioritize pages and buttons that generate deals, not just traffic.

Remove Friction Where Leakage Is Highest

Identify where high-intent visitors drop and simplify those flows.

Show the Right CTA to the Right Buyer

Not every buyer wants a demo. Some want to try, some want to talk.

Scale What Works for Your ICP

If a page or CTA generates revenue, increase its exposure.

Track Improvement Over Time

Use time-based filters to measure impact month over month.

30-Day Optimization Framework

Week 1: Baseline + leakage

  • Review your high-intent audience size
  • Identify the biggest leakage points (by page and CTA)

Week 2: Scale what already works

  • Find the pages and CTAs that generate the most deals and revenue
  • Increase exposure and traffic to those winners

Week 3: Fix what’s leaking

  • Target CTAs and flows with high clicks but low conversion
  • Remove friction and align button copy with the next step

Week 4: Measure + lock the plan

  • Compare results to Week 1
  • Double down on improvements that increased deals and revenue
  • Create the next 30-day plan based on what performed best

With these steps, most teams can improve conversion and pipeline within 30 days.