Connect Knock AI Events to Google Ads
Knock AI allows you to send high-intent engagement events directly into Google Ads automatically, without setting up custom tracking infrastructure or manual integrations.
This helps Google optimize campaigns based on real buying intent signals like:
- Conversations started
- Scheduling intent
- Meetings booked
Instead of only optimizing around page views or form fills.
Why this matters
Most Google Ads campaigns optimize toward:
- Clicks
- Form submissions
- Generic conversions
But modern B2B buying behavior happens through:
- Direct conversations
- Messaging engagement
- Meeting booking intent
Knock AI sends these real-time signals directly into Google Ads so your campaigns can optimize toward actions that are much closer to revenue.
How to connect Google Ads to Knock AI
Step 1: Open the Ads Integrations page
Go to:
Step 2: Click on Google Campaign
Inside the integrations page:
- Find Google Campaign
- Click Connect
- Authenticate your Google Ads account
Once connected, Knock AI will automatically start sending conversion and engagement events to Google Ads.
No additional implementation is required.
Events sent to Google Ads
Knock AI sends real buyer engagement events directly to Google Ads, so campaigns can optimize around conversations, qualified intent, and meetings booked instead of only clicks, page views, or form fills.
Chat events
Event name | When it fires |
Knock - Chat Click | Lead clicked any chat link, regardless of messaging app. Fires on every chat click and gives you one unified understanding of intent to chat. |
Knock - Slack Click | Lead clicked your “message us on Slack” link. Fires in addition to Knock - Chat Click. |
Knock - WhatsApp Click | Lead clicked your “message us on WhatsApp” link. Fires in addition to Knock - Chat Click. |
Knock - Linkedin Click | Lead clicked your “message us on LinkedIn” link. Fires in addition to Knock - Chat Click. |
Knock - Telegram Click | Lead clicked your “message us on Telegram” link. Fires in addition to Knock - Chat Click. |
Knock - Sent Message | Fires the first time the lead sends an inbound message in a chat. |
Knock - Chat Qualified | Fires once the lead is matched to a segment and qualified to a human rep. Qualification is based on your chat routing. |
Knock - Connected To Rep | A sales rep replied to the lead for the first time. The conversation is now being handled by a human. |
Meeting events
Event name | When it fires |
Knock - Meeting Click | Lead clicked the meeting link. Fires on every meeting click and gives you one unified understanding of intent to meet. |
Knock - Email Submitted | Fires once the lead identified with a valid email in order to book a meeting |
Knock - Meeting Qualified | Fires once the lead is matched to a segment and qualified to book time with a human rep. Qualification is based on your meeting routing. |
Knock - Meeting Booked | A meeting was scheduled successfully from meeting link. |
Shared events for campaign optimization
Event name | When it fires |
Knock - Engaged | Lead became actively engaged with you. Fires the first time the lead sends an inbound message in a chat, or shares a valid email in the meeting flow.
Recommended optimization event for top-of-funnel and ABM campaigns. |
Knock - Qualified | Fires once the lead is matched to a segment and determined to be qualified based on your Knock AI routing and qualification logic. |
Knock - Meeting Booked | A meeting was successfully booked through a Knock AI meeting flow or chat conversation. |
Our Recommendations ♥️
Goal | Recommended event | Why |
Build a broad retargeting audience | Knock - Chat Click | Includes everyone who showed initial interest in starting a conversation |
Retarget high-intent buyers | Knock - Qualified | Includes leads that matched your qualification and routing logic |
Optimize for active engagement | Knock - Engaged | Focuses campaigns on buyers who actively engaged with your team |
Optimize for sales-ready leads | Knock - Route To Human | Strong signal that the lead was assigned to a human rep |
Optimize for pipeline generation | Knock - Meeting Booked | Strongest bottom-of-funnel conversion signal |
Improve audience quality over time | Move gradually down the funnel | Start with broader events, then optimize toward qualified and booked meetings as volume grows |
Analyze campaign quality | Compare funnel progression | Track how campaigns perform from Chat Click → Qualified → Meeting Booked |
Improve conversion quality | Avoid optimizing only for clicks | Clicks alone do not indicate real buying intent |