Connect Knock AI Events to Google Ads
Knock AI allows you to send high-intent buyer engagement events directly into LinkedIn Campaign Manager automatically, without custom tracking setup or engineering work.
This helps LinkedIn optimize campaigns based on real buying intent signals like:
- Conversations started
- Qualified buyers
- Scheduling intent
- Meetings booked
Instead of only optimizing around clicks, page views, or form fills.
Why this matters
LinkedIn is one of the strongest B2B acquisition channels, but most campaigns still optimize toward weak signals:
- Ad clicks
- Website visits
- Lead Gen Form submissions
- Generic conversions
But modern B2B buying behavior is more active than that. Buyers don’t just fill forms. They message your team, ask questions, book meetings, and move through the buying process in real time.
Knock AI sends those events directly into LinkedIn Campaign Manager, so your campaigns can optimize around the actions that are much closer to pipeline.
How to connect LinkedIn Ads to Knock AI
Step 1: Open the Ads Integrations page
Go to:
https://dashboard.knock-ai.com/ads-integrations
Step 2: Click LinkedIn Campaign
Inside the integrations page:
- Find LinkedIn Campaign
- Click Connect
- Authenticate your LinkedIn Ads account
Once connected, Knock AI will automatically start sending conversion and engagement events to LinkedIn Campaign Manager.
No additional implementation is required.
Events sent to Google Ads
Knock AI sends real buyer engagement events directly to LinkedIn Ads, so campaigns can optimize around conversations, qualified intent, and meetings booked.
Chat events
Event name | When it fires |
Knock - Chat Click | Lead clicked any chat link, regardless of messaging app. Fires on every chat click and gives you one unified understanding of intent to chat. |
Knock - Slack Click | Lead clicked your “message us on Slack” link. Fires in addition to Knock - Chat Click. |
Knock - WhatsApp Click | Lead clicked your “message us on WhatsApp” link. Fires in addition to Knock - Chat Click. |
Knock - Linkedin Click | Lead clicked your “message us on LinkedIn” link. Fires in addition to Knock - Chat Click. |
Knock - Telegram Click | Lead clicked your “message us on Telegram” link. Fires in addition to Knock - Chat Click. |
Knock - Sent Message | Fires the first time the lead sends an inbound message in a chat. |
Knock - Chat Qualified | Fires once the lead is matched to a segment and qualified to a human rep. Qualification is based on your chat routing. |
Knock - Connected To Rep | A sales rep replied to the lead for the first time. The conversation is now being handled by a human. |
Meeting events
Event name | When it fires |
Knock - Meeting Click | Lead clicked the meeting link. Fires on every meeting click and gives you one unified understanding of intent to meet. |
Knock - Email Submitted | Fires once the lead identified with a valid email in order to book a meeting |
Knock - Meeting Qualified | Fires once the lead is matched to a segment and qualified to book time with a human rep. Qualification is based on your meeting routing. |
Knock - Meeting Booked | A meeting was scheduled successfully from meeting link. |
Shared events for campaign optimization
Event name | When it fires |
Knock - Engaged | Lead became actively engaged with you. Fires the first time the lead sends an inbound message in a chat, or shares a valid email in the meeting flow.
Recommended optimization event for top-of-funnel and ABM campaigns. |
Knock - Qualified | Fires once the lead is matched to a segment and determined to be qualified based on your Knock AI routing and qualification logic. |
Knock - Meeting Booked | A meeting was successfully booked through a Knock AI meeting flow or chat conversation. |