Set Meeting Duration by Lead Segment
Not every lead needs the same amount of meeting time. With Knock, you can customize meeting duration for each lead segment based on deal stage, company size, ICP fit, or any CRM field.
Why Adjust Meeting Duration?
- Shorter calls for unqualified or early-stage leads
- Longer calls for strategic accounts, late-stage opportunities, or high-priority deals
- Custom time per persona or lead type to better manage your reps’ time
How to Set Meeting Duration by Segment
- Go to your Knock Dashboard
- Navigate to Meeting Routing Rules
- Choose the segment you want to update

- In the segment settings:
- Choose Meeting Duration using the dropdown menu (default is 30 minutes)
- Save your changes
⏱ Options include: 15, 30, 45, 60 minutes

Pro Tip: Tailor duration based on:
- CRM fields (deal stage, owner, etc.)
- Company size or industry
- Return visits vs. first-time engagement