Knock AI Data Layer Events for Google Ads, Meta Ads, and LinkedIn Ads

Knock AI provides a real-time data layer that allows you to send conversion and engagement events directly to advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.

This helps marketing teams:

Optimize campaigns based on real buying intent
Improve attribution accuracy
Build better retargeting audiences
Measure real engagement beyond page views
Optimize for conversations and meetings, not just form fills

Why Knock AI Events Matter

Traditional ad tracking usually measures:

Page views
Button clicks
Form submissions

But modern B2B buying behavior happens through:

Direct messaging
Conversations
Meeting bookings
Real-time engagement

Knock AI exposes these high-intent actions through the browser data layer so you can push them into your advertising platforms and optimize campaigns based on actual revenue signals.

Available Knock AI Events

1. knock_click_to_chat

Triggered when a user clicks to start a conversation.

Example

{
  "event":"knock_click_to_chat",
  "action":"slack",
  "source":"direct"
}

Parameters

Parameter	Description
event	Event name
action	Messaging destination selected
source	Where the click originated

Possible action values

Value	Meaning
slack	Slack conversation
calendar	Meeting scheduling from the chat modal
whatsapp	WhatsApp conversation
telegram	Telegram conversation
linkedin	LinkedIn messaging

Possible source values

Value	Meaning
direct	Direct CTA on page
chat_modal	Opened from Knock AI chat modal
marketing_card	From a Marketing Card
popup	Popup CTA
onboarding	In-product onboarding

2. knock_schedule_modal_open

Triggered when the meeting scheduling modal opens.

Example

{
  "event":"knock_schedule_modal_open"
}

Why this matters

This is a strong buying intent signal because the visitor is considering booking time with your team.

Recommended usage:

Google Ads enhanced conversions
Meta custom audiences
LinkedIn retargeting audiences

3. knock_schedule_email_submitted

Triggered when the user submits their email before scheduling.

Example

{
  "event":"knock_schedule_email_submitted",
  "email":"eldad@knock-ai.com"
}

Parameters

Parameter	Description
email	Submitted email address

Recommended usage

Match users in Meta Conversions API
LinkedIn Conversions API
Google Enhanced Conversions

This event is especially valuable because it contains a strong identity signal.

4. knock_meeting_booked

Triggered when a meeting is successfully booked.

Example

{
  "event":"knock_meeting_booked",
  "email":"eldad@knock-ai.com",
  "meeting_date":"2026-04-17"
}

Parameters

Parameter	Description
email	Buyer email
meeting_date	Scheduled meeting date

Why this is important

This is one of the strongest conversion signals available in Knock AI.

Recommended optimization target:

Google Ads conversion optimization
Meta qualified lead optimization
LinkedIn high-intent conversion tracking

5. knock_chat_modal_open

Triggered when the Knock AI chat modal opens.

Example

{
  "event":"knock_chat_modal_open"
}

Why this matters

This event represents early-stage engagement intent before the user starts a conversation. The user is checking communication options.

Useful for:

Retargeting audiences
Funnel analysis
Understanding CTA effectiveness

Full Example Data Layer

[
  {
    "event":"knock_click_to_chat",
    "action":"slack",
    "source":"direct"
  },
  {
    "event":"knock_schedule_modal_open"
  },
  {
    "event":"knock_schedule_email_submitted",
    "email":"eldad@knock-ai.com"
  },
  {
    "event":"knock_meeting_booked",
    "email":"eldad@knock-ai.com",
    "meeting_date":"2026-04-17"
  },
  {
    "event":"knock_chat_modal_open"
  },
  {
    "event":"knock_click_to_chat",
    "action":"slack",
    "source":"chat_modal"
  },
  {
    "event":"knock_click_to_chat",
    "action":"calendar",
    "source":"chat_modal"
  }
]

Google Tag Manager Integration

Knock AI events are pushed into the browser data layer and can be captured directly using Google Tag Manager.

Example GTM Trigger

Custom Event Trigger

Event Name:
knock_meeting_booked

Example Variables

{{DLV - email}}
{{DLV - meeting_date}}

Where You Can Use the Knock AI Data Layer

The Knock AI data layer can be used across your entire GTM stack, not just advertising platforms.

Because Knock AI tracks real engagement signals like:

Direct messaging intent
Scheduling intent
Meeting bookings
Conversation starts

you can use these events to improve:

Advertising optimization
Analytics
Attribution
Retargeting
CRM automation
Revenue reporting

Examples of platforms and tools that can use the Knock AI data layer

Google Analytics 4 (GA4)
Google Ads
Meta Ads
LinkedIn Ads
Google Tag Manager (GTM)
Segment
HubSpot
Salesforce
Marketo
BigQuery
Snowflake
Redshift
Databricks
Looker
Tableau
Power BI
Mixpanel
Amplitude
Heap
Adobe Analytics
TikTok Ads
Reddit Ads
X Ads (Twitter Ads)
Gong
Outreach
Salesloft
Clearbit
6sense
Demandbase
Clay
Zapier
n8n
Webflow
WordPress