Use the Contacts Table in Knock

The Contacts table in Knock gives you a complete view of the people associated with your identified accounts. Explore individual contact information, buying committee roles, relationships, engagement history, intent signals, and CRM data in one place.

Use the Contacts table to identify the right buyers, understand their interests, create targeted audiences, and activate them across your marketing and sales workflows.

Only contacts associated with an identified company (account) appear in the Contacts table.

How do I access the Contacts Table?

Open the Knock Dashboard.
In the sidebar, go to Contacts.

You'll see all identified contacts associated with an account, ordered by Last Seen.

Each row represents an individual contact. You can see information such as their name, company, job title, seniority, buying committee role, relationship stage, CRM presence, location, and engagement history.

How do I explore contacts?

Use the search bar to find a specific contact.
Click a column header to sort the table.
Click Edit columns to choose which information appears in the table.
Change the column order by dragging columns into the position you want.
Click Export contacts to download contact data.
Click any contact to open their detailed profile.

Contact filter reference

Knock lets you combine contact properties with behavioral signals to define exactly which people belong in a segment.

Properties describe what Knock knows about a contact, their company, their relationship with your team, and their engagement history.

Signals describe specific actions performed by the individual contact.

Contact

Understand who each contact is, their professional background, buying committee role, and engagement history.

Property	What it means
CRM Presence	Whether the contact already exists in your connected CRM.
Job Info	The contact's professional information, including their job title.
Seniority	The contact's professional seniority, such as Manager, VP, Junior or C-level.
Buying Committee Role	The contact's role in the buying committee, such as decision maker, champion, influencer, or blocker. Learn how to update buying committee roles.
Role	The contact's professional function, such as Marketing, Sales, Engineering, or Operations.
Location	The geographic location of the contact.
First Seen	When Knock first identified the contact.
First Web visit	When Knock first detected the contact visiting your website.
First conversion	When the contact first completed a conversion tracked by Knock.
Last Seen	The most recent time Knock detected activity from the contact.

Company

Understand the companies your contacts work for, including their fit with your Ideal Customer Profile (ICP).

Every contact in the Contacts table is associated with an identified account, allowing you to combine individual contact information with enriched company data.

Property	What it means
ICP groups	The Ideal Customer Profile group assigned to the contact's company, based on your configured ICP definitions. Learn how to update ICP groups.
Company Name	The name of the company where the contact works.
Company Domain	The company's website domain.
Company Funnel Stage	The company's current stage in your sales funnel, such as New, Lead, Opportunity, Customer.
Company Size	The estimated number of employees at the company.
Company Space	The business space or market in which the company operates.
Product Type	The type of product or service the company provides.
Sales Motion	The company's sales approach, such as self-service, product-led, or sales-led.
Industry	The industry in which the company operates.
Target Persona	The target buyers or professional personas the company sells to.
Customers segment	The customer segments the company serves, such as SMB, mid-market, or enterprise.
Customers vertical	The industries or business verticals the company serves.
Headquarter	The geographic location of the company's headquarters.
Funding	Available information about the company's funding.
Technologies	Technologies identified in the company's technology stack.

For example, you can identify VP-level contacts working at cybersecurity companies with more than 500 employees that belong to your target ICP group.

Relationship

Understand the strength of your relationship with each contact and the channels available for communication.

Property	What it means
Relationship stage	The contact's current relationship stage. From no relationship to active communication.
Available Channels	The available communication channels through which your team can reach the contact.
LinkedIn Connection With	The members of your team who are connected with the contact on LinkedIn.
Active Conversation	Whether the contact has an active conversation with your team.
Enrichment Source	The source from which Knock identified or enriched the contact's information.

These properties let you identify contacts where a relationship already exists, find warm introductions through your team, and distinguish connected buyers from people you have not yet engaged.

Attribution

Understand how each contact discovered and engaged with your company.

Select an Engagement Type to determine which point in the contact's journey you want to analyze. The remaining attribution properties apply to that engagement.

Property	What it means
Engagement Type	The point in the contact's journey used for attribution. Options include `Any Engagement`, `First Seen`, `First Web Visit`, and `First Conversion`.
Channel	The marketing channel associated with the selected engagement, such as organic search, paid social, email, direct, or AI search.
Source	The specific source of the engagement, such as Google, LinkedIn, a partner, or another identifiable source.
Campaign	The marketing campaign associated with the engagement.
Content	The campaign content or creative associated with the engagement, such as a specific ad, link, or content variation.
Medium	The marketing medium associated with the engagement, such as `cpc`, `email`, or `social`.

Meetings

Understand which contacts have requested, booked, or participated in meetings with your team.

Property	What it means
Meeting	The specific meeting associated with the contact.
Booking Touchpoint	The Knock touchpoint through which the meeting was requested or booked.
Meeting Status	The current status or outcome of the meeting.
Meeting Owner	The rep responsible for the meeting.
Booked Date	When the meeting was booked.
Meeting Date	When the meeting is scheduled to take place.

Chats

Understand how contacts communicate with your team through Knock, including their intent, conversation status, and assigned rep.

Property	What it means
Messaging App	The messaging app used by the contact, such as Slack, WhatsApp, or LinkedIn.
Chat Touchpoint	The Knock touchpoint that initiated the conversation.
Intent	The intent Knock identified from the conversation, such as Buying, Support, Partnership, Job seeker, or Unknown.
Contact Messages	The messages sent by the contact during their conversations.
Chat Owner	The rep responsible for the conversation.
Chat Status	The current conversation status, such as New, In Discovery, Qualified, or Follow-Up Needed.
Chat Routing Segment	The routing segment that matched the contact's conversation and determined which rep or team should be notified.
Chat Started Date	When the conversation started.
Last Contact Message	The most recent message sent by the contact in a Knock conversation.

Workflows

Understand which contacts have participated in your Knock workflows and how they responded to outreach.

Property	What it means
Workflow Name	The Knock workflow associated with the contact.
Outreach Sent	Whether outreach was sent to the contact through a Knock workflow.
Connection Accepted	Whether the contact accepted a connection request sent through a workflow.
Replied to Outreach	Whether the contact replied to outreach initiated by a workflow.

Signal filters

The Signals tab lets you identify contacts based on specific actions they have performed across your website, offsite touchpoints, marketing campaigns, CRM, and social channels.

Unlike the Accounts table, where signals represent activities performed by different employees at the same company, signals in the Contacts table represent activities attributed to the individual contact.

For example, you can identify contacts who visited your pricing page, abandoned a form, engaged with an ad, replied to outreach, or signed up for your product.

Website

Signals detected from individual contact activity on your website.

Signal	What it means
Viewed page	The contact viewed a specific page on your website. You can select the page or URL.
CTA clicks	The contact clicked a tracked CTA on your website. You can select the CTA type.
Abandon a form	The contact started filling out a form but left before submitting it.
Submitted email	The contact submitted an email address through a tracked website experience.

Touchpoints

Signals detected when a contact interacts with a Knock touchpoint.

Signal	What it means
Link Name	The contact clicked a specific Knock Link.
Medium	The contact clicked a Knock Link distributed through a specific medium, such as email, a LinkedIn campaign, or an event.

Marketing Card

Signals generated when a contact interacts with a Knock Marketing Card.

Signal	What it means
Viewed marketing card	The contact viewed a specific Knock Marketing Card.
Clicked marketing card CTA	The contact clicked a CTA inside a specific Marketing Card.

Social engagement

Signals generated from a contact's interactions with your team and social content.

Signal	What it means
Followed member	The contact followed a connected member of your team.
Connection request received	A connected team member received a connection request from the contact.
Connected	The contact became connected with a team member.
Reacted to post	The contact reacted to a tracked social post.
Commented on post	The contact commented on a tracked social post.
Received message	A connected team member received a social message from the contact.

CRM Activities

Signals based on activities associated with the contact in your connected CRM.

Signal	What it means
Meeting booked	The contact booked a meeting with a team member.
Form submission	The contact submitted a form recorded in your CRM.
Email reply	The contact replied to an email from a team member.
Inbound call	The contact participated in a phone call recorded in your CRM.
Inbound SMS	The contact sent an SMS to a team member.
Product signup	The contact signed up for your product.
LinkedIn reply	The contact replied to a LinkedIn message from a team member.

Meta Ads (Facebook & Instagram)

Signals associated with the contact's interactions with Facebook and Instagram advertising campaigns.

Signal	What it means
Clicked ad	The contact clicked a Facebook or Instagram ad.
Commented on ad	The contact commented on a Facebook or Instagram ad.
Sent message from ad	The contact started a Messenger or Instagram conversation attributed to an ad.
Submitted lead form	The contact submitted a Facebook or Instagram Lead Ad form.
Visited website from ad	The contact visited your website through a Facebook or Instagram campaign.
Converted from ad	The contact completed a tracked conversion after engaging with a Meta ad.

Google Ads

Signals associated with the contact's interactions with Google Ads campaigns.

Signal	What it means
`Clicked ad`	The contact clicked a Google ad.
`Submitted lead form`	The contact submitted a Google Ads lead form.
`Visited website from ad`	The contact visited your website through a Google Ads campaign.
`Converted from ad`	The contact completed a tracked conversion after engaging with a Google ad.

LinkedIn Ads

Signals associated with the contact's interactions with LinkedIn advertising campaigns.

Signal	What it means
`Viewed ad`	The contact was shown a LinkedIn ad.
`Clicked ad`	The contact clicked a LinkedIn ad.
`Engaged with ad`	The contact engaged with a LinkedIn ad.
`Viewed video ad`	The contact viewed a LinkedIn video ad.
`Submitted lead form`	The contact submitted a LinkedIn Lead Gen Form.
`Visited website from ad`	The contact visited your website through a LinkedIn campaign.
`Converted from ad`	The contact completed a tracked conversion after engaging with a LinkedIn ad.

TikTok Ads

Signals associated with the contact's interactions with TikTok advertising campaigns.

Signal	What it means
`Clicked ad`	The contact clicked a TikTok ad.
`Submitted lead form`	The contact submitted a TikTok Lead Generation form.
`Visited website from ad`	The contact visited your website through a TikTok advertising campaign.
`Converted from ad`	The contact completed a tracked conversion after engaging with a TikTok ad.

X (Twitter) Ads

Signals associated with the contact's interactions with advertising campaigns on X.

Signal	What it means
`Clicked ad`	The contact clicked an X ad.
`Liked ad`	The contact liked a promoted post on X.
`Commented on ad`	The contact replied to a promoted post on X.
`Reposted ad`	The contact reposted a promoted post on X.
`Visited website from ad`	The contact visited your website through an X advertising campaign.
`Converted from ad`	The contact completed a tracked conversion after engaging with an X ad.

ChatGPT Ads

Signals associated with the contact's interactions with advertising campaigns in ChatGPT.

Signal	What it means
`Clicked ad`	The contact clicked an ad in ChatGPT.
`Visited website from ad`	The contact visited your website through a ChatGPT advertising campaign.
`Converted from ad`	The contact completed a tracked conversion after engaging with a ChatGPT ad.

Note: Signal availability depends on your connected integrations and tracking configuration. Contact-level advertising signals require Knock to associate an interaction with an identified person. Some advertising platforms expose aggregated engagement data rather than individual identities, so not all listed events can necessarily be used for contact-level matching.

How do I create a contact segment?

A segment is a saved group of contacts that match a set of properties and signals.

Use segments to identify specific audiences based on who people are, the companies they work for, their relationship with your team, and the actions they have performed.

Open Contacts.
Click New Segment.
Add the properties and signals that define your audience.
Enter a name for the segment.
Click Save.

Saved segments appear as tabs next to All contacts, allowing you to return to important audiences without rebuilding your filters.

Examples of contact segments

High-intent decision makers: Decision makers at ICP companies who visited your pricing page in the last 30 days.
Warm prospects: Contacts who engaged with your social content or are connected with a team member but have not booked a meeting.
Abandoned demo requests: Contacts who clicked a demo CTA or abandoned a form before completing their request.
Product-qualified contacts: Contacts who signed up for your product and have not yet established a sales relationship.
Engaged advertising audiences: Marketing leaders at target accounts who visited your website from a specific advertising campaign.
New buying committee engagement: Contacts at existing opportunities who have recently started engaging with your company.

What can I do with a contact segment?

Once you've identified the right contacts, Knock gives you several ways to manage and activate the audience.

Edit filters: Refine the segment criteria to include the right contacts.
Duplicate: Create a copy of an existing segment to build a new audience.
Sync to CRM: Create or update eligible contacts in your connected CRM, including enrichment data based on your configured field mappings.
Create a workflow: Use your contact segment to initiate personalized outreach through supported channels.
Notify in Slack: Receive alerts in your Slack workspace when a new contact matches the segment, where segment notifications are configured.
Activate in Ad Platforms: Use eligible contact identities to build targeted advertising audiences or exclusions through supported integrations.
Export: Download the segment's contacts and available enrichment data.
Connect with Knock API & MCP: Use contact and segment information in external tools, AI agents, and custom workflows.
Delete segment: Remove a segment you no longer need.

The available activation options depend on your Knock plan, connected integrations, and enabled features.

Sync contacts to your CRM

When CRM sync is enabled, Knock creates or updates eligible contacts associated with your segment.

Knock syncs the available contact enrichment data according to your CRM field mappings. Contact creation and updates follow the permissions and rules configured for your CRM integration.

You can use the synced information to manage audiences and workflows in your CRM.

View Contact Details in Knock

The contact drawer gives you a detailed view of an individual contact without leaving the Contacts table.

Use it to understand who the person is, where they work, their professional background, how they have engaged with your company, and the relationship your team has established with them.

How do I open a contact?

Open the Knock Dashboard.
Go to Contacts.
Find the contact you want to investigate.
Click the contact row.

The contact drawer opens on the right side of the page while keeping your current contact list or segment visible.

At the top of the drawer, Knock displays available contact information, such as:

Contact name and profile image
Job title and seniority
Company
Location
LinkedIn profile
Buying committee role
Relationship stage
CRM presence

What can I see for each contact?

The contact drawer brings together individual contact information and engagement history.

Section	What you can see
`Signals timeline`	The chronological history of activities attributed to the contact, including website engagement, touchpoint interactions, social activity, and supported CRM signals.
`Contact profile`	Available professional information, including job title, seniority, role, location, and LinkedIn profile.
`Company`	Enriched information about the company associated with the contact, including its ICP group, industry, size, and funnel stage.
`Relationship`	The contact's relationship stage, available communication channels, and existing connections with your team.
`CRM`	CRM information associated with the contact, based on your connected CRM and field mappings.
`Conversations and meetings`	Available chat and meeting activity associated with the contact.

Understand the contact's engagement history

Use the Signals timeline to understand the actions a specific person has taken over time.

For example, you might see that a contact:

Clicked a LinkedIn campaign and visited your website.
Returned to your pricing page several days later.
Engaged with a LinkedIn post from a team member.
Clicked a Knock Link to start a conversation.
Booked a meeting with a rep.

This context gives your team a better understanding of the person's interests, buying journey, and relationship history before reaching out.

Use Contacts Table