How to Generate Knock Scheduling Links

Knock Meeting Links allows buyers to directly book meetings from any channel you wish. The buyers are qualified based on real time enrichment and on your rules - ICP, territories

Every link is fully trackable so you can see clicks, meeting booked, and pipeline impact.

Where You Can Use a Knock Link

On your website

• Primary CTAs on Navigation bar, Pricing, Product, Docs/Help, Comparison, Enterprise pages, Footer.
• Sticky chat widget buttons.
• Exit-intent or post-demo pages to rescue drop-offs.
• Blog/resource pages: swap “Book a Demo” for “Talk now”.

Outside your website (social, email, offline)

• LinkedIn: company page button (Contact us → Knock link), Featured section, post comments, InMail.
• YouTube: top-of-description + pinned comment
• X/Twitter, Instagram, TikTok, Facebook: bio link, pinned posts.
• G2 / marketplaces: “Message us” → Knock link.
• Email: rep signatures (Let’s talk), nurture email campaigns, OOO auto-replies.
• PDFs/one-pagers: clickable Talk with Sales + QR for print.
• Events: booth QR / wallet passes (“Scan to Talk now”).

Tip: Create a separate link per placement so you can compare conversion and pipeline by channel.

Prerequisites

Before creating a scheduling link, make sure the following setup steps are complete:

1. Connect sales rep calendars
2. Create Meeting Routing Rules

Routing rules determine which sales representative receives the meeting.

Create a Knock Meeting Link from the Dashboard

Step 1 - Go to the Knock Dashboard

Go to Knock Dashboard → Scheduling Links → New Meeting Link

Step 2 - Name the Link and Select the Channel

Configure basic attribution settings.

Link Name

• Internal name used for tracking
• Appears in the Slack notification as the Touchpoint when a meeting is booked

Channel

Choose where the link will be used, such as:

• Website
• LinkedIn
• Email
• YouTube
• Event / QR
• PDF

This helps categorize reporting later.

Click Next to continue.

Step 3 - Configure the Meeting

Define the meeting that buyers will schedule.

1. Meeting Name

The meeting title shown in the calendar invitation.

Example: Intro Call with Sales, Product Demo, Enterprise Consultation

2. Meeting Type - Used for internal classification and reporting.

Examples: Demo, Discovery Call, Pricing, Onboarding Call, Support

3. Meeting Duration - Choose how long the meeting should be. Example options:
• 15 minutes
• 30 minutes
• 45 minutes
• 60 minutes

The available booking slots will match the selected duration.

4. Meeting Routing

Select a predefined routing rule that determines which sales representative receives the meeting.

Routing rules must be created before generating a scheduling link. Scheduling links only reference existing routing configurations.

Each routing rule defines how Knock assigns meetings based on lead attributes and qualification logic.

Common routing conditions include:

1. Territory
2. Company size
3. Lead ownership
4. Ideal Customer Profile (ICP)

Step 4 - Create and Test the Link

Click Create Link.

Knock will generate:

• A shareable scheduling URL
• A QR code for offline placements

Before distributing the link, test it:

• Open it in a private browser window
• Test both desktop and mobile
• Complete a test booking if possible

This confirms that routing and calendar availability work as expected.

FAQ - Knock Scheduling Links

On this page

• How to Generate Knock Scheduling Links
• Where You Can Use a Knock Link
• On your website
• Outside your website (social, email, offline)
• Prerequisites
• Create a Knock Meeting Link from the Dashboard
• Step 1 - Go to the Knock Dashboard
• Step 2 - Name the Link and Select the Channel
• Step 3 - Configure the Meeting
• Step 4 - Create and Test the Link
• FAQ - Knock Scheduling Links