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Analyze Meeting Performance

Analyze Meeting Performance

Analyze Meeting Performance in Knock AI

The Meeting Performance report shows what happens after a buyer expresses meeting intent in Knock AI. Use it to analyze meeting requests, qualification, booking conversion, acquisition sources, audience quality, rep performance, outreach, and downstream deals.

Instead of measuring scheduling only by meetings booked, the report shows who wanted to meet, where that intent came from, what happened to it, and whether it turned into pipeline.

What do I need before I start?

For the most complete reporting, configure Knock Scheduling before using the report.

Start with Get Started with Knock Scheduling.

Each Knock Meeting Link is trackable and can use its own routing configuration. This lets you compare individual website placements, events, campaigns, personal links, and other touchpoints.

Where do I see Meeting Performance?

Open the Knock Dashboard and go to Meeting Performance.

Use the report to answer questions such as:

  • How many buyers are requesting meetings?
  • What percentage successfully book?
  • How many are disqualified?
  • How many qualified buyers leave before booking?
  • Which Meeting Links create the most meetings?
  • Which Meeting Links create the most deals?
  • Which channels create meeting intent?
  • Which ICP segments request meetings?
  • How is meeting demand distributed across reps?
  • How effective is outreach after meeting intent?

What happens to meeting requests?

The first part of the report shows the overall meeting funnel.

Meeting requests over time

Meeting requests over time shows how meeting demand changes across the selected period.

Use it to identify:

  • Growth or declines in meeting intent
  • Campaign spikes
  • Event-driven demand
  • Seasonal changes
  • Changes after updating website CTAs
  • Changes after launching new Meeting Links

A meeting request represents buyer intent before the final booking outcome. This means the chart can reveal demand that would be invisible if you looked only at booked meetings.

Meeting status

Meeting status shows what happened to buyers who requested meetings.

Status
Meaning
Booked
The buyer completed the scheduling flow and booked a meeting.
Disqualified
The buyer did not meet the qualification criteria configured in Meeting Routing.
Dropped
The buyer qualified to book but left before completing the booking.

This distinction matters.

A high Disqualified rate can indicate that your current acquisition sources are generating meeting intent from audiences outside the segments you want to meet.

A high Dropped rate means qualified buyers are reaching scheduling but not completing the booking. It’s worth analyzing calendar availability. See how you can do this in the dashboard:

To control who can book, use Meeting Routing in Knock and configure qualified and disqualified segments.

You can also review How to Allow Only ICP Leads to Book Meetings.

For CRM reporting, see Chat Status and Meeting Status in Your CRM.

What is Share of Intent?

Share of intent shows how meeting intent is distributed across values in the report.

For example, if one source represents 45% of intent and another represents 5%, the first source accounts for a much larger share of buyers reaching the meeting experience.

Use Share of intent to identify where demand is concentrated.

Share of intent is a distribution metric. It is not the same as booking conversion rate.

Where do Meeting Links get clicked?

The Where do links get clicked? section compares the individual touchpoints that generate meeting requests and shows what happens after each one.

This connects:

Touchpoint → Meeting request → Qualification → Booking → Deal

Touchpoint

Touchpoint identifies the specific Meeting Link or placement the buyer used.

Examples can include:

  • Navigation bar
  • Pricing page
  • Case study
  • Personal rep link
  • LinkedIn campaign
  • Event
  • Product CTA

Create separate Meeting Links for important placements so you can compare their performance.

Learn how to Create Knock Meeting Links.

Source type

Source type groups the touchpoint into its broader origin.

Examples can include:

  • Website
  • Personal Link
  • LinkedIn

Use Source type for broader comparisons and Touchpoint when you want to analyze the performance of a specific placement.

Meeting requests

Meeting requests shows how many buyers entered the meeting flow through that touchpoint.

Use this metric to understand where meeting intent originates.

Disqualified

Disqualified shows how many requests did not meet your booking criteria.

If a touchpoint produces many requests but a high proportion are disqualified, review whether the audience matches the ICP the campaign or page is targeting.

To change qualification behavior, read:

Meetings booked

Meetings booked shows how many requests from the touchpoint ended with a completed booking.

Compare Meeting requests with Meetings booked to understand how effectively each placement converts meeting intent into meetings.

Deals

Deals shows the downstream deal outcome associated with the touchpoint when the required CRM data is available.

This lets you avoid optimizing only for meeting volume.

A Meeting Link can generate fewer meetings than another link but create more opportunities or deals.

For broader analysis across acquisition, intent, opportunities, deals, and revenue, use Analyze Attribution Performance With Knock.