Mapping data to CRM

This page lists every field Knock can write to your CRM - across Contacts and Companies. Use it as the source of truth when configuring field mapping for HubSpot, Salesforce, or any other connected CRM.

How it works

Knock comes with a set of standard fields (First Name, Last Name, Email, Company, Website) that are written by default when a contact or company is created. Everything else on this page - enrichment data, attribution, intent signals, chat activity, meeting data, Knock impact - is only written when explicitly mapped.

To start writing Knock data to your CRM:

Open the integration in the Knock Dashboard (HubSpot, Salesforce, Marketo)
Go to the Field Mapping tab
Pick the Knock field, and map it to a CRM field of a compatible type - or create a new field on the spot
Toggle Override if you want Knock to keep the field up to date over time

For full integration setup, see:

Field categories

The fields below are grouped into two objects:

Contact - everything Knock knows about the person: enrichment, attribution, intent, chat, meetings, and impact flags
Company - firmographics, intent, segments, and impact flags at the account level, plus Advanced Enrichment (Tech Stack, Team Size by Department, Funding History)

Field types map cleanly to CRM types:

String fields go to text/picklist fields
Date fields to date/datetime
Number fields to integer/decimal
URL to URL fields.
User lookup fields (Chat Owner, Responding Rep, Booked Meeting Owner) map to CRM owner/user references.

Contact enrichment by Knock AI

Contact info

Field	Field Type	Description
Role	String text	The lead’s job function and profession at their company. Example: Engineering / Software Engineer
Seniority	String text	The lead’s seniority: Intern, Junior, Mid, Senior, Lead, Manager, Director, Executive, President, Founder
LinkedIn Role	String text	The lead’s declared role in LinkedIn
LinkedIn Function	String text	LinkedIn Function is the broad functional category that used to bucket roles, for example; operations, marketing
LinkedIn Profile (Advanced)	URL	Direct link to the lead’s LinkedIn profile.
Profile Image URL	URL	Link to the lead’s profile photo.
Origin Country	String text	The country where the lead is located. Prefer ISO-3166 country names or codes.
Phone (Advanced)	String text	Lead’s phone number
Time in position	String text	How long the contact has been in the current Position. Less than a year, 1-2 years, 3-5 years, 5 and more.
Time in company	String text	How long the contact has been in the current Company Less than a year, 1-2 years, 3-5 years, 5 and more.
Current Position Start	Date/Time	Date the contact started their current position (month and year)
Current Company Start	Date/Time	Date the contact started at their current company (month and year)

Attribution

Field	Field Type	Description
Origin Channel	String text	Top-level channel that started the visit. Examples: Direct, Organic Search, Paid Search, Paid Social, Referral, Email.
Origin Source	String text	Specific source within the channel. Examples: Google, LinkedIn, Newsletter, Partner site.
Origin Campaign	String text	First touch campaign identifier. From UTMs or Knock tracking.
Origin Content	String text	First touch content or creative identifier. From UTMs or the originating asset.
Referrer URL	URL	Full URL the visitor came from.
Entry Page	URL	First page the visitor viewed on your site.
UTM Term	String text	Value of `utm_term`.
UTM ID	String text	Value of `utm_id`.
GCLID (Google)	String text	Google Ads click identifier captured on arrival.
FBCLID (Facebook)	String text	Meta click identifier captured on arrival.
MSCLKID (Microsoft)	String text	Microsoft Ads click identifier captured on arrival.
LI_FAT_ID (LinkedIn)	String text	LinkedIn click identifier captured on arrival.

Knock Signals

Field	Field Type	Description
Intent Score	String text	Knock’s score for this contact’s buying intent. High means strong intent.
Intent Signals	String text	Actions that contributed to the score. Examples: Checked Pricing, Watched Demo, Read Reviews.
Segments	String text	All Knock segments currently matching this contact. Examples: Save the lead.
Intent Type	String text	The intent of the lead: Buying, Partnership, Job Seeker, Support, Spam. This is only for contacts who sent a message though Knock.
Page views	String text	List of page views

Knock Chat

Field	Field Type	Description
First Touchpoint	String text	Chat link name. Examples: Website Footer
Touchpoint URL	String text	Chat link URL
Chat Owner	User lookup	The email of the rep who assigned as the owner of this contact chat
Responding Rep	User lookup	The email of the rep who first responds to the contact
Rep Responding Time	Number (minutes)	Minutes between the rep being added to the chat and their first reply.
Chat Status	String text	The lead progress in knock engagement funnel
Total Messages Sent	Number	Total messages sent by the lead
Chat Transcript	String text	All messages send between lead and the vendor

Knock Meeting

Field	Field Type	Description
First Meeting Booked	Date/Time	Timestamp of the first meeting scheduled via Knock for this contact.
Booked Meeting Owner	User lookup	The teammate who owns the meeting.
Meeting Type	String text	Category of the meeting. Examples: Intro, Discovery, Demo, Technical, Pricing, Follow-up.
Booked Meeting Time	Date/Time	The time of the last meeting booked
Last Meeting Booked	Date/Time	The time of the last meeting booked
Number of Meetings	String text	Total number of meeting booked by this contact
Meeting Status	String text	The lead progress in knock scheduling funnel

Knock Impact

Field	Field Type	Description
First Seen	Date	The first time the contact was detected by Knock
Last Seen	Date	The last time the contact was detected by Knock
Knock: Created	String text	Value is `True` if the contact was created by Knock
Knock: Connected	String text	Value is `True` if the contact was connected though Knock
Knock: Enrich	String text	Value is `True` if the contact was enriched

Knock Company (added to the lead object)

Field	Field Type	Description
Company Headquarter	Date	City, state/province, and country of the company’s main office.
Company Size	Date	Number of employees
Company Industry	String text	Primary industry classification for the company.
Company Status	String text	Ownership status. Examples: Private, Public, Acquired.
Founded Date	String text	The company’s official founding date.
Annual Revenue	String text	Latest reported annual revenue
Company LinkedIn URL	URL	Direct link to the company LinkedIn page
Decision makers	String text	Ranked list of prospects' likely buyers and champions, with title, company, role start date, and LinkedIn URL.

Company enrichment by Knock AI

Company info

Field	Field Type	Description
Headquarter	String text	City, state/province, and country of the company’s main office.
Description	String text	A short description about the company
Size	String text	Number of employees
Industry	String text	Primary industry classification for the company.
Status	String text	Ownership status. Examples: Private, Public, Acquired.
Founded Date	Date	The company’s official founding date.
Annual Revenue	Number	Latest reported annual revenue
Company LinkedIn URL	URL	Direct link to the company LinkedIn page
Decision makers	String text	Ranked list of prospects' likely buyers and champions, with title, company, role start date, and LinkedIn URL.

Knock Signals

Field	Field Type	Description
Intent Score	String text	Measures the company's likelihood of purchasing your solution (High, Medium, Low)
Segments	String text	All Knock segments currently matching this company. Examples: Save the lead.
Page views	String text	List of page views

Knock Impact

Field	Field Type	Description
Knock: Created	String text	Value is `True` if the contact was created by Knock
Knock: Company Connected	String text	Value is `True` if the contact was connected though Knock

Advanced Enrichment

Advanced Enrichment adds three data modules to your CRM records: Tech Stack, Team Size by Department, and Funding History. These fields appear under Company Enrich in the field mapping panel - expand the Advanced Enrichment sub-section to access them.

Tech Stack

Knock AI detects the tools and platforms a company uses across key software categories. Use these fields to route and qualify leads based on their existing tech stack.

Field	Field Type	Description
Tech Stack List	String text	All detected tools across all categories.
CRM	String text	CRM tools detected (e.g. Salesforce, HubSpot).
Marketing Automation	String text	Marketing platforms detected.
Analytics	String text	Analytics tools detected.
Communication	String text	Collaboration tools detected (e.g. Slack, Teams).
Cloud Infrastructure	String text	Infrastructure platforms detected (e.g. AWS, GCP).
+ 20 more categories	String text	Including Security, Data & BI, HR Tech, Finance, DevOps, E-commerce, and more - each mapped as a separate field.

Team Size by Department (Headcount)

Knock AI pulls LinkedIn headcount per department so you can qualify by the size of a specific team, not just total employee count.

Field	Field Type	Description
Total Employees (LinkedIn)	Number	Total headcount from the company's LinkedIn page.
Engineering	Number	Number of employees in Engineering.
Sales	Number	Number of employees in Sales.
Marketing	Number	Number of employees in Marketing.
Customer Success	Number	Number of employees in CS & Support.
Product Management	Number	Number of employees in Product.
Finance	Number	Number of employees in Finance.
Human Resources	Number	Number of employees in HR.
+ 20 more departments	Number	All LinkedIn function categories available as individual fields.

Funding History

Knock AI detects a company's complete funding timeline - every round, amount raised, and key investors - so you can qualify and route by growth stage the moment a company engages.

Field	Field Type	Description
Total Funding	Number	Cumulative capital raised across all rounds (USD).
Last Funding	String text	Most recent funding round type. Examples: Seed, Series A, Series B, Series C, Debt, Grant.
Funding Rounds	String text	Funding rounds completed.
Investors	String text	Comma-separated list of known investors.
Funding History	String text	Full timeline: date, round type, amount, and investors.

Chat Insights

These fields only appear if you've set up custom filter questions for your AI agent. When the agent runs on your chats, it asks these ICP-specific questions during the conversation - the answers populate these fields and become available in the mapping area. Each custom filter question appears here as a field. For example, a filter question about sales motion with three answer options would appear as:

Field	Field Type	Description
Sales motion	String text	Pick-list from B2B, B2C, B2G

Market Profile

A structured snapshot of a company's go-to-market: who it sells to (Customer Segment, Customer Vertical, Target Persona), what it sells (Space, Product Type), and how it sells (Sales Motion).

Field	Field Type	Description
Space	String text	The high-level category of buyer the product serves (e.g. Security, Engineering, Sales).
Product Type	String text	The category of product the company sells (e.g. CNAPP, CRM, payments processing).
Sales Motion	String text	How the company goes to market: Sales-Led, Product-Led, Channel-Led, or Marketing-Led.
Target Persona	String text	The roles to target by profession and seniority, based on who actually buys (e.g. Cybersecurity Director).
Customer Segment	String text	The size or type of customer: Enterprise, SMBs, Startups, Consumers, Prosumers, or Governments.
Customer Vertical	String text	The industries the company sells into (e.g. Finance, Healthcare, Software).